Ten years making
websites findable.
By people, and now by machines. I work on technical SEO, AI search, and conversion — the fundamentals that decide who gets found and who gets cited. Based in Cologne.
CURRENTLY Leading Website & SEO at a B2B SaaS company
Notes
001
What machines actually read on your page
There's a wave of advice about making content "machine readable" — restructure everything, chunk it, mark it up, write for the model. The premise deserves a closer look. 002The audit that fits on one page
Most website audits are long because length looks like effort. The audits that change anything fit on a page. 003Ten years of the same three fundamentals
Every couple of years the vocabulary rotates. Ten years in, the work underneath has barely moved.Contact
If your website should be doing more than it is — let's talk.
--:-- in Cologne — usually replies within a day